I haven't got anything prepared, and I haven't got time to write something, my apologies, so I am going to blatantly cheat.
I came across this article about why many Indie written books are not as good as they could be.
It is an article by reviewer and author Patricia O'Sullivan that many Indie writers should read and take note of. So I am re-directing you to it.
and scroll down to the next entry below for more writing tips!